
Thomas Karas
Executive advisor
Tom is a digital marketing strategist and business development leader who helps health care practices grow through authentic branding, data-driven strategy, and measurable ROI. With hands-on experience across SEM, video production, community marketing initiatives, and much more, he focuses on long-term patient trust and sustainable growth for his clients.
Why Practices Trust Thomas karas
Thommas partners with medical organizations to strengthen operations, improve marketing performance, and support long-term, scalable growth through practical, data-driven leadership.
Data-Driven Growth Strategy
Builds and executes marketing strategies grounded in analytics, performance metrics, and ROI, ensuring efforts translate into real business outcomes.
Authentic Brand Positioning
Helps businesses clearly communicate who they are and why they matter, creating branded content that builds trust, loyalty, and long-term customer relationships.
Proven Digital Marketing Execution
Leverages deep hands-on experience in SEO, SEM, and digital media to increase visibility, attract qualified leads, and keep brands competitive in evolving markets.
More About Thomas karas
Thomas partners with medical organizations to strengthen operations, improve marketing performance, and support long-term, scalable growth through practical, data-driven leadership.
Professional Experience
Tom is a Digital Marketing Strategist and Business Development Leader dedicated to helping healthcare practices grow through authentic branding, data-driven strategy, and measurable ROI. As the founder of Karas Co., he specializes in closing the gap between medical providers and their patients by merging cutting-edge technology with human-centered storytelling. With a reputation for excellence across diverse specialties—including Pediatrics, Podiatry, Aesthetics, and Community Health Centers—Tom brings a sophisticated marketing perspective to organizational growth.
His work is defined by the "Marketing, The Right Way" philosophy, focusing on long-term patient trust and sustainable growth rather than short-term gains. Tom has a proven track record of transforming practices into industry authorities by utilizing high-impact SEO, authentic video production, and streamlined digital buying journeys. Whether he is partnering with a large network like Fair Haven Community Health Care to support patient base growth or helping a private wellness clinic achieve 60% year-over-year revenue increases, Tom ensures every strategy is tailored to the specific "pain points" of the healthcare consumer.
Beyond digital strategy, Tom is a catalyst for community-driven initiatives. Drawing from his extensive background in community leadership and event coordination, he helps healthcare leaders build deep, longstanding relationships within their local regions. He believes that every practice has a unique story worth telling, and he is dedicated to ensuring those stories drive both clinical impact and meaningful business results.
Expertise & Focus Areas
Tom’s expertise is defined by his ability to turn a healthcare practice into a community authority. By merging data-driven digital strategy with authentic video storytelling, he helps providers in specialties like podiatry, dental, and aesthetics build long-term patient trust. His approach goes beyond traditional advertising, focusing on measurable ROI and the creation of "evergreen" brand assets that drive sustainable growth.
Healthcare Marketing Strategy & Campaign Execution
- Strategic Alignment: Developing and executing comprehensive marketing campaigns that bridge the gap between clinical goals and business objectives.
- Specialized Practice Growth: Advising healthcare practices on tailored strategies to achieve rapid profitability and long-term sustainable growth.
- Enterprise Visibility: Crafting clear, authoritative messaging and enhancing online visibility for multi-location hospital systems and large medical networks.
AI-Driven Strategy & Business Development
- AI & Digital Innovation: Integrating cutting-edge AI tools to optimize patient acquisition, automate marketing workflows, and stay ahead of rapidly evolving digital trends.
- Comprehensive Business Strategy: Developing and executing growth roadmaps that align a practice's clinical goals with long-term financial objectives.
- Process & Efficiency Improvement: Auditing and streamlining internal marketing and sales processes to reduce friction in the patient-buying journey and increase conversion rates.
Brand & Messaging Strategy
- Marketing & Media Production: Producing high-end, authentic video storytelling and interviews that humanize providers and captivate target audiences across all digital platforms.
- High-Impact Messaging: Crafting clear, authoritative brand voices for both boutique practices and multi-location hospital systems to enhance online visibility and professional reputation.
- Strategic Brand Positioning: Designing evergreen content strategies that position healthcare leaders as the primary resource and expert within their specific industry.
Community Relations & Coaching
- Networking & Community Coaching: Advising healthcare leaders on how to build and maintain influential regional networks and longstanding community partnerships.
- Client Coaching & Advising: Providing high-level mentorship to practice owners on leadership, brand responsibility, and the consistency required to achieve market dominance.
- Business Development & Technology Integration Initiatives: Creating structured plans that foster long-term patient and community loyalty through purpose-driven engagement and large-scale event coordination.
Education & Leadership
Southern New Hampshire University
Aug 2018–Feb 2021
B.S. in Marketing (Digital Marketing concentration)
University of Connecticut
Sep 2014–Sep 2018
Marketing
University of Connecticut
2014–2018
Communications and Digital Media
Our Healthcare Partner Testimonials
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"After meeting Matt for the first time, he was able to diagnose the root cause of our financial struggles right away. He is extremely organized, knowledgeable, and most importantly, transparent. He walks you through every step of the way, breaks everything down and is confident in what he does. Matt's priority is to ensure that in the end we are successful, and we couldn't ask for more. I am so grateful for his guidance and looking forward for what's to come!"Sara Page, MBA
CFO & Business Manager
Pediatric Associates of Conn -

"Matthew is a pleasure to work with. He's very responsive, always gets back to me when he says he will, and has a very friendly personality. I always look forward to partnering with him."Ashley Sanderson
Senior Consultant: Pediatrics Division
Comp Health -

"We would like to take a moment to express our sincere appreciation for the outstanding work and support provided by Matthew Carreira in his role as our healthcare consultant. His contributions to our practice have been nothing short of exceptional. From the very beginning, Mr. Carreira has demonstrated a high level of professionalism, reliability, and consistency. He has been a steady and trusted resource, always responsive and proactive in addressing our needs."Cristiana Santos, MHA
Financial & Office Coordinator
SCWHCA -

"Matthew Carreira is the consummate professional, serious yet personable, skilled yet humble, unassuming yet assertive on behalf of those he represents. He’s a delight to work with, has a vast knowledge of healthcare business and private practice management, as well as a track record of nothing but success. I recommend Matt without reservation. I highly recommend him!"Alden Meade, JD
Ophthalmology Professor & Director
Yale School of Medicine

